And The Big Story Tonight: Full Frontal Nudity.

A WASHINGTON DC television station did a story showing women how to perform breast cancer self-exams. And they did so by videotaping a woman performing an exam - with her shirt open, breasts exposed.

They claimed they were potentially saving lives by showing women how to examine themselves properly.

They also sent out a press release prior to the news that evening, hyping the "unique television event."

By the way, the package ran on day one of the sweeps ratings period, when the eyeballs watching programs are counted.

Was it good, public service journalism? Or was the full-frontal treatment a ratings stunt?

Should The News Focus On The World Series?

THE PHILLIES ARE IN THE World Series and nothing else matters in the world, according to the local news media, that is. Newspapers have been packed with baseball news. The top half of every newscast is dedicated to game related stuff.

Is that a problem? It's not like there is an election for a new district attorney coming up, or potential troop escalation in Afghanistan, or a public health care debate, right?

World Series info draws readers and viewers, and people do care. But do the media need to play to the emotions of their audience?

The image above is from 6ABC on the evening that the New York Post ran a cover shot featuring Shane Victorino in a cheerleader's skirt (right). 6ABC retaliated by putting Derek Jeter in a Hawaiian-style skirt.

Is this just good fun or is it a waste of journalistic resources?

Marc Zumoff: Get an Internship. Then Do The Stupid Stuff With A Smile On Your Face.

MARC ZUMOFF, A TEMPLE GRAD who is now the voice of the Sixers, spoke to the class about finding work in communications. Did you take notes? He walked you through the process.

Here's what I wrote down:

- You need passion. Without passion, you'll be bored and not do a good job.
- When he was at Temple, he was chunky, insecure and didn't understand the media landscape.
- Now he has his dream job where they treat him like a king - five-star hotels, fancy meals, first-class flights, front row seats, etc.
- You need to network. And you can start by interning somewhere.
- Present yourself appropriately when meeting people in the business.
- When you get that internship, suck up your pride and do the little crap they make interns do. And do that stuff with a smile on your face.
- You need to bust your ass all the time.
- Take initiative. Work hard, all the time.
- Stay in touch after your internship. Internships lead to jobs.
- When you write to prospective employers or anyone else in the business, keep it brief. Explain what you want. Mention mutual connections. Use proper punctuation.
- Don't be afraid of rejection.
- As a student, you should have no life. You should be immersed in your school work, internships, jobs, student activities, and other fun journalism related stuff.

Regarding his job, he said a few things that got my attention:

- He's not a journalist. He essentially works for the team.
- He is not objective. He is a die-hard Sixers fan. It's not his role to be critical.
- He does three or four hours of prep for every game. Then he goes live on television for about 2.5 hours during games.

And here is one thing that Marc did not say: there are only 30 teams in the NBA, which means there are only 30 people doing jobs like his. People would kill to have his job. And he knows it. So he works his ass off.

What did you think?

Phil Jasner: It's a Crazy Lifestyle and It's Not For Everybody. But He Loves It.

WHAT DID YOU THINK of today's guest, Phil Jasner, a 1964 Temple alum who has been covering the Sixers for the Philadelphia Daily News since 1981?

Here are a few things that stood out for me:

- He never works 9 to 5 hours. He covers his beat 24 hours per day, 365 days per year, including holidays.
- Despite that, he's been devoted to his family and never missed an important event.
- And he loves his job.
- While a hometown guy (Overbrook High), he never roots for teams, especially while working.
- He doesn't become friends with players or coaches (until they retire). It could cloud his objectivity.
- If a player invited him to dinner and tried to pick up the check, he wouldn't let them.
- He follows every lead everyone gives him, no matter how hare-brained it might sound.
- He doesn't care about athletes' off-the-court behavior unless it affects their game.
- His life is essentially this: travel, watch game, write stories, travel, watch game, write stories. Repeat constantly.
- He blogs, follows twitter, talks on the Daily News Live TV show, and writes stories.
- He says there will always be newspapers.
- He's grateful that he has a job he loves.

Seth Williams: The Media Are Not Following The DA's Race At All.

WHAT DID YOU THINK of Seth Williams, the Democratic candidate for District Attorney of Philadelphia?

Here are a few things that stood out for me:

- As a child, he wanted to be an architect like Mike Brady, the father on The Brady Bunch.
- If elected, he'll be the first African-American district attorney in the state.
- The majority of violent crimes are committed by people who know their victims.
- 59 percent of felony cases get thrown out of court because the DA's office is not ready.
- Attorneys will get information to the media in order for them to raise the issue in the public.
- He expects journalists to be critical but fair. He says that the media are a check on government.
- If he feels slighted by a journalist, he won't necessarily be accommodating with that journalist the next time around.
- The media aren't following the race for the DA's office. Williams guesses that the media either assume the race is a done deal, or they don't care.
- Journalists have the ability to inform people about why the district attorney matters.
- He uses facebook, Twitter and YouTube to get his messages out.
- He's not going to let all the black people out of prison.

What stood out for you?

There's a Boy Floating Away! Call the News!

THE BOY IN THE BALLOON situation from Colorado last week is sounding more and more like a hoax. Law enforcement in that area are investigating the whole event.

The father's first call when he discovered his helium-filled balloon was aloft and his 6 year-old son was nowhere to be found was to a television station. Dad, after all, had been featured in an episode of Wife Swap. He's TV savvy.

After the kid was found, the family started appearing on newscasts across the country. The kid dropped the dime on his father on live television in an interview with Wolf Blitzer. Oops.

The media, especially the 24-hour cable news stations, went crazy with the original story when the boy was believed to be helplessly floating in air.

My question is: would you have been able to resist covering the story, even though it smelled fishy from the start?

Next Tuesday (10/20): District Attorney Candidate Seth Williams

SETH WILLIAMS, THE Democratic candidate for District Attorney, will visit the class next week. So learn as much as you can about what he believes in, what he has done, and what the media have been saying about him. You can hear Williams speak here.

He'll likely talk about anything, but we'll focus on journalism issues. Should the media photograph and display images of suspects? Should the government and media work together to reduce crime?

Take Control of Your Life: Start Your Own Media Outlet.

JOBS IN JOURNALISM ARE difficult to come by these days. But the demand for information is probably higher now than ever. That means there are opportunities for aggressive people who recognize under-served niches.

On November 7, we're holding an entrepreneurial journalism conference where we'll talk about how you can be your own publisher, and get paid. There will be speakers from Al Dia, Philebrity, two.one.five magazine, Radio One, Berks Community TV, Motivos, Philly Beer Scene magazine, and numerous other places. Plus we'll have business profs, tech people, venture capital investors, and web gurus.

You can earn 20 extra credit points by attending and writing about what you learn. To get consideration, you have to speak with two entrepreneurial people (or other non-student attendees) and write a two page, double-spaced paper about what you experienced. Be sure to include their name and contact info on the submission.

John Stewart: Don't Just Leave It There!

The Daily Show With Jon Stewart	Mon - Thurs 11p / 10c
CNN Leaves It There
www.thedailyshow.com
Daily Show Full Episodes Political Humor Ron Paul Interview

CNN FACT-CHECKED a Saturday Night Live skit regarding President Obama's health care package. That had media folk wondering, "Why is CNN fact-checking a sketch comedy show?"

John Stewart asked about what CNN isn't fact-checking.

If Facebook Wasn't Free, Would You Waste So Much Time There?

IF FACEBOOK BECAME a subscription based product, how much would you pay? Would you pony up $25 for a year of the greatest time-suck since the invention of television? How about $100 per year?

Or should everything online continue to be free?

Is there a lesson for journalism here? People love facebook. Why don't they love traditional journalism outlets? What do traditional journalists need to do to get some love?

The Scoop On The Poop: Is It News?

THE WHITE HOUSE is denying that first dog Bo pooped on Air Force One.

The Wall Street Journal reports that an anonymous source said, "You can imagine the horror on board when they discovered what it had done."

Read the story. Is it news?

(Photo by the Associated Press)

Let's Talk About Sex, Baby. Or Not.

THE STUDENT NEWSPAPER AT Towson University recently ran column called "The Bed Post" which encouraged people to enjoy "mutual masturbation."

Some readers were offended by such material in the student newspaper, especially when there were more important things to write about. The editor of the paper resigned, telling a local newscast, "I personally made some poor editorial decision regarding the Bed Post."

The newspaper, however, stood by the column to some extent. Their follow up editorial said, "We do not apologize for the sexual content of the column. We wish it had been written less provocatively, and we realize that many readers were offended or simply felt it was inappropriate content for these pages."

Did the author of the story go too far? Or are the readers just prudes?

Do sex columns belong on campus newspapers?

Would You Turn Away Money For An Ad You Feared Might Cause Controversy?

THE UNIVERSITY OF WISCONSIN- OSHKOSH student newspaper, the Advance-Titan, recently refused to run an advertisement from a pro-life organization, Human Life Alliance.

The newspapers' staff feared that the advertisement, a 12-page pamphlet, would cause controversy and possibly make the newspaper appear to support the pro-life cause.

Would you have run the ad? Would it appear to make the paper seem biased? Does not running the ad reveal the newspaper staff's opinions?

And The Number One Most Awkward TV Moment ...

DAVID LETTERMAN ANNOUNCED on his show that he was being extorted by someone threatening to to go public with details of Letterman's sex life. The event caused quite a stir, and has become fodder for journalists of every medium.

Is it news? Is he controlling the message? Are the journalists asking the right questions, or are they missing something?

Did You Hear? Phillies Win! Phillies Win!

PEOPLE LOVE SPORTS, especially when their teams win. So be prepared to see the Phillies dominating the local news scene for the next week or so.

People have said that there is no need for sportswriters in newspapers anymore because it's so easy to get sports scores and information from television and online. Anyone who wants that info, they say, will get the information well before the newspaper hits the street the day after the game.

And now, ESPN.com is entering local markets. Will that hasten the demise of newspapers?

To combat TV and the web, should newspapers run even more sports coverage? Or would that only be pandering to their audience?

Do we need newspaper sportswriters anymore?