EVEN THE BBC NEWS is having trouble retaining an audience these days. And to solve the riddle of declining viewership, the chairman of the BBC Trust is mandating changes to appease those who are too impatient to watch the full news programs. A 90-second news update will precede primetime programming in Great Britain.
"BBC news and current affairs must be made more accessible to 'low-approving' viewers," The Times of London wrote, paraphrasing the chairman.
It seems that Britain has the same issues as America, where 27 percent of the population under 30 gets NO NEWS AT ALL.
The most interesting thing about the Times article, in my opinion, is the end where they list the purposes of the BBC:
• To sustain citizenship and civil society
• Promote education and learning
• Stimulate creativity and cultural excellence
• Represent the UK, its nations, regions and communities
• Bring the UK to the world and the world to the UK
• Demonstrate the benefit of new communications technologies
It sounds so noble and altruistic. Do you think journalism in the United States lives up to such standards?
Is presenting 90-second news before regular programming "dumbing down" the news or is it a way of forcing the public to be educated?
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