The Big Story? It Snowed. No Kidding?

SOME LOCAL NEWS stations broadcast weather reports for more than ten hours per day during the snow storm last week. The newspapers were full of stories and images of the snow. Was it too much?

6ABC reported that over a two day period, they received more than 5 million page views on their website. They credited their audience submitted images (snowtographs) as a major attraction. More than 10,000 images were submitted to the site.

Is weather so important that it should dominate the news? Or is this all just a ratings grab in the middle of the winter sweeps period?

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