Can You Say That On-Air or In Print?

LAST WEEK, THE Washington Post discovered that, for many years, presidential candidate Rick Perry leased a hunting camp that he had a racially offensive nickname for. Here is the lead of the Post's story:

In the early years of his political career, Rick Perry began hosting fellow lawmakers, friends and supporters at his family’s secluded West Texas hunting camp, a place known by the name painted in block letters across a large, flat rock standing upright at its gated entrance.

“Niggerhead,” it read.


Other media outlets followed the story and repeated the name, including the New York Times.

Should the media use the term in print? On air?

Does running the term perpetuate the awful connotations, or do we reduce it's power by repeating it?

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