Do You Need Your Reality Augmented?

THE NEW ISSUE OF ESQUIRE magazine features Robert Downey Jr. on the cover, sitting on a QR code. Putting the QR code in front of your computer camera sends the computer whirring with stuff.

What does this bring to the table as far as journalism goes? Does this enhance the experience and make people appreciate the information more?

Or is this a gimmick?

Are there practical applications for this technology for journalism?

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