1,293 Ways To Get Rock Hard Abs And Woo Women (And 1 Way to Sell a Lot of Magazines).

IT TURNS OUT THAT the cover on the latest issue of Men's Health (left) mimics a cover from 2007 (right).

"It was not inadvertent, and it was part of overall branding strategies," the magazine's editor told the New York Post.

Is there anything wrong with that? Clearly, the magazine has found a formula that works for them and they continue to apply it.

Are they simply giving their readers what they want or are they ripping off their audience?

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