WashPo: No "Jackass" Moments, Please.

THE WASHINGTON POST, among the most respected newspapers in the world, recently issued guidelines to their staffers saying they had to be careful about posting opinions on their facebook and twitter feeds.

Here is a snippet:

"Post journalists must refrain from writing, tweeting or posting anything – including photographs or video – that could be perceived as reflecting political racial, sexist, religious or other bias or favoritism that could be used to tarnish our journalistic credibility."


In an era of branding journalists and journalists providing behind the scenes looks at the news, is it a smart thing to water down the attitude? Is this old school thinking? Could it lose audience for the Post?

Or are the Post bigshots right in keeping opinions away from the public, even in the form of informal social media?

Are you over facebook and twitter?

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