JOEL STEIN WANTS to save journalism.
The LA Times and TIME magazine columnist proposed a system where product placement would pay for the production of stories. He even got Pom Wonderful, a pomegranate juice, to pay $25,000 for a mention in Stein's TIME magazine column.
Is there anything wrong with that?
The makers of Pom did not require reading the story before print. So, Stein could pretty much say whatever he wanted, right? He didn't have to blatantly sell the product. He just had to mention it, and add that it keeps you healthy.
Would you take the money?
(FYI: his editors at TIME made Stein donate the money to charity).
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